From the desk of the King.

Apartment Insights

What I've learned pricing, selling and managing Florida apartment buildings — written for owners, not for algorithms.

August 6, 2026

Tired of Being an Apartment Landlord? Your Real Options

Burned out on your apartment building? An honest look at hiring management, fixing the numbers, or selling, and how to tell which one you actually need.

July 30, 2026

Florida Apartment Insurance Costs: $400 to $1,200 a Unit

Thirteen years of Florida apartment insurance quotes, what drove the increases, and exactly how much building value the higher premiums have erased.

July 27, 2026

Should You Sell Your Florida Apartment Building in 2026?

Rents have stalled, insurance tripled, and buyers are paying reset prices. An honest look at whether holding your Florida building still makes sense.

July 16, 2026

How Florida Apartment Buildings Are Actually Valued

How Florida apartment buildings are valued: the income approach, cap rates by market, and the mistakes that cost owners money at the closing table.