Answer six questions about your building, and then I'll pull county records for the property details, rent comps for your market, the FEMA flood zone, lender terms and recent sales comps for your county.
Would rather just talk it through? Call or text 321-275-5464 — that is my cell, not an office line.
Any broker can win your listing with a big number. Then the buyer's lender orders the appraisal, the financing comes up short, and forty-five days later you are cutting the price or starting over with a building that now looks stale to every buyer who watched it sit.
I would rather tell you the lower number in August than explain the same number to you in December. So I price your building the way the buyer's bank will, and the number we launch at is the number that survives to the closing table.
No For Sale sign. Not at the entrance, not out front, not ever. No public portal listing unless you specifically ask for one.
I also keep buyers away from the property for as long as I possibly can. Before anyone walks it, I want them to have driven past on their own and read the financials, so the only people who ever set foot there are already serious enough to buy it. That turns a dozen showings into one or two.
Buildings talk, and I know it. I am not going to promise you it never gets out. Somebody notices an unfamiliar car, somebody hears something, and word moves. What I will promise is that it will not come from me, that every step gets planned around keeping it quiet, and that when it is time for your tenants to know, you are the one who tells them, on the day you pick.
And if all you want is the number, take the number. Keep it in a drawer. Nobody ever has to know you asked.
Not a pipeline, not "over $100 million in career volume," not a number I can't show you. These are Florida apartment buildings that changed hands. Prices and unit counts, so you can check them.
Every income property in Florida is in a database I built, from the Department of Revenue parcel and sale rolls. It is why I can price your building before you tell me anything about it, and why the comparables I use are actual recorded sales rather than whatever is currently listed nearby.
Counts as of August 2026. How the number is built →
"Every time I called, Chris picked up with the same cheery greeting. And every time we hit a snag, he already knew the easiest path to get the deal across the finish line."
Van R. · Buyer & Seller Client
"Working with Chris has been an absolute pleasure across multiple transactions. He is incredibly personable, always picks up the phone, and consistently brings high-quality deals to the table that make sense for my portfolio."
Ahuva D. · Investor & Repeat Client
Five steps, and you can stop at any of them. I have marked where the exits are, because that is the part nobody tells you.
Either way it starts with a real number. Run your building through the model, then we find the move that puts the most in your pocket — selling, refinancing, or holding two more years on purpose instead of by accident.
Get My Building's Value →Not selling and tired of managing it yourself? I take on a small number of management clients a year, usually owners I've already sold for. If that's not us, I'll point you to a manager I trust and take nothing for it.
I'm Chris Minchin. I started selling apartment buildings in 2013 at Marcus & Millichap, and in 2018 I opened The Apartment King so I could do it my own way, with one goal: make selling your building simple and get you the most for it.
It starts with an honest valuation, so you know what your building is actually worth before anyone asks you for anything. Then a one-page listing agreement, no hidden fees, ninety days — because if I can't sell it in ninety days I'm wasting your time. I market it as discreetly as you want it marketed, and I would never put a sign out front.
I've been doing this long enough to know where deals get stuck. It is almost always due diligence or the financing, so I stay on that part personally and get yours to the finish line.
Most people who run the valuator are not going to sell this year, and I would rather be useful to you for five years than pester you for five months. Once a quarter I'll send you what buildings in your county actually traded for and what moved in your own number. No pitch, one click to stop, and I don't sell your details to anyone.
Put my building on the quarterly update →No pressure, no obligation, and no listing agreement just to talk. Run the valuator above, or call. I read every message myself and get back, usually within a day. Your information stays with me. I do not sell it, and I will not drop you into an automated drip campaign.